When it comes to Keurig® systems, the North Americans amongst us seem to be one step ahead of the rest – and no wonder.
You see, the Keurig® single cup brewing system was recognized as the “Brand of the Year” in the single serve coffee maker category in the 2014 Harris Poll EquiTrend® Equity Study. That meant that for the third consecutive year, the Keurig® system received the highest ranking in the coffee maker category based on consumers’ perceptions of familiarity, quality and purchase consideration.
‘Ten years ago, there were no Keurig® systems in homes. Just a decade later, we’ve begun to revolutionize the way consumers choose, brew and enjoy hot beverages at home,’ said John Whoriskey, President of US Sales and Marketing for Keurig Green Mountain Inc. . ‘An amazing thing happens when someone is introduced to a Keurig®; they fall in love with our system and almost immediately share that love with their family and friends. Our loyal, passionate fans are what make us the brand that we are today, and it’s because of them that we are truly honored to be recognized once again as the coffee maker Brand of the Year.’
So it’s not surprising that, amongst the first businesses to embrace our Free Trial Offer, there’s an American connection…
‘It’s like having a little piece of home’, said one delighted executive from America’s eastern sea-board, whose job has brought her to the UK. She immediately installed two Keurig® systems in her apartment. ‘I was amazed when I arrived in England to discover you’d never heard of Keurig® because where I come from, it seems like everybody uses them.’
Nicola confirmed that, where there’s a US link, Keurig® has needed no introduction. ‘ We’ve had a lot of enquiries from American companies or companies with senior American staff. Bare Essentials have taken two systems because their CEO knows the product from the states. Avenue Capital Group were in a similar situation and so the brewers went in without any question of a trial’, she said.
We’re hoping to bring you updates from some of our Keurig® early-adopters in the next issue of ‘Vending For FM’s. Meanwhile, here’s a sneak preview: just a couple of the businesses that have been unpacking their brewers over the past few weeks…
- A well-known NHS hospital took a brewer on trial and ordered a second one within a week of receiving the first.
- A multi-national also took two machines.They use them in their meeting rooms and they’re impressed by how portable the systems are and how easily they can be moved from room to room.
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