Category Archives: K Cups

Hotelympia: Guess Who Came For Coffee?

We’ve gone on and on about how good the coffee in your K-Cup® pack is, so forgive us while we go on and on about it just a little bit more.

Imagine, if you will, that you’re a celebrity chef and you’re at Hotelympia.

Here’s a thought to get you started: There’s not an MD manning his trade stand that wouldn’t give his eye-teeth to talk to you, to have you sample his wares. If, say, you fancied a coffee early doors, before the rush, there’s every brand, brewer, roaster and retailer in the known universe ready to welcome you like the returning hero and ply you with anything you fancy…

That’s why we’re rather pleased to inform you that none other than James Tanner, (that’s him in the picture), chose to kick-start his day with a Keurig® brewed K-Cup® pack on the Seymour Valentine stand. With us.

Not a bad advert for Keurig®‘s great-tasting coffee. We can see it now: ‘Coffee For A Tanner’. That should shift some product! (If you’re of a certain age! Ed.)

So that was nice.

(By the way, take a look at the web site for James’ ‘Tanner’s‘ restaurant in Plymouth. It looks like an absolutely amazing place).


Bob explains how the system works as a customer takes a taste test.

Whichever way you look at it, our first Hotelympia turned out to be a hectic experience. The show was busy, busy busy and we had a rookie in our team on the stand, to boot. (Not literally, of course).

Thea took to it like the proverbial duck to water, (you can read about our newest recruit here) so thankfully no worries at all on that score. The deluge of visitors on the stand was another matter!


The calm before the storm!

Bob Norton seemed pleased with the way things had gone. ‘We’ll potentially do it again because it’s just the right marketplace for Keurig®‘, he said. ‘We drew the crowds with our ‘free trial’ offer and a high proportion of those trials have been converted into contracts, so we can definitely chalk it up as a ‘success’.’




The Americans Amongst Us Are One Step Ahead!

When it comes to Keurig® systems, the North Americans amongst us seem to be one step ahead of the rest – and no wonder.

MG_0076-300x210You see, the Keurig® single cup brewing system was recognized as the “Brand of the Year” in the single serve coffee maker category in the 2014 Harris Poll EquiTrend® Equity Study. That meant that for the third consecutive year, the Keurig® system received the highest ranking in the coffee maker category based on consumers’ perceptions of familiarity, quality and purchase consideration.

‘Ten years ago, there were no Keurig® systems in homes. Just a decade later, we’ve begun to revolutionize the way consumers choose, brew and enjoy hot beverages at home,’ said John Whoriskey, President of US Sales and Marketing for Keurig Green Mountain Inc. . ‘An amazing thing happens when someone is introduced to a Keurig®; they fall in love with our system and almost immediately share that love with their family and friends. Our loyal, passionate fans are what make us the brand that we are today, and it’s because of them that we are truly honored to be recognized once again as the coffee maker Brand of the Year.’7417277946_9241b1443a_z

So it’s not surprising that, amongst the first businesses to embrace our Free Trial Offer, there’s an American connection…

‘It’s like having a little piece of home’, said one delighted executive from America’s eastern sea-board, whose job has brought her to the UK. She immediately installed two Keurig® systems in her apartment. ‘I was amazed when I arrived in England to discover you’d never heard of Keurig® because where I come from, it seems like everybody uses them.’


Nicola Baldwin Biggs

Nicola confirmed that, where there’s a US link, Keurig® has needed no introduction. ‘ We’ve had a lot of enquiries from American companies or companies with senior American staff. Bare Essentials have taken two systems because their CEO knows the product from the states. Avenue Capital Group were in a similar situation and so the brewers went in without any question of a trial’, she said.

We’re hoping to bring you updates from some of our Keurig® early-adopters in the next issue of ‘Vending For FM’s. Meanwhile, here’s a sneak preview: just a couple of the businesses that have been unpacking their brewers over the past few weeks…

  • A well-known NHS hospital took a brewer on trial and ordered a second one within a week of receiving the first.
  • A multi-national also took two machines.They use them in their meeting rooms and they’re impressed by how portable the systems are and how easily they can be moved from room to room.

*If you haven’t ordered your Keurig® System Free Trial, please click here to leave your details (just type ‘Keurig’ in the ‘message’ box, please).

Or if you prefer, give us a bell on 08454 133 033

Or e-mail us:


It’s Here! The Hot Chocolate K-Cup® Pack You’ve Been Waiting For!

When was the last time you had a ‘how on earth do they do that?’ moment?


Available NOW! so what are you waiting for?

Remember the widget that turned flattish beer into foaming ale? How about oven chips? The England football team in Brazil… (How on earth did they do that?)

Well, here’s your next HOEDTDT? moment, waiting to happen. To say that the reaction in the office when our first shipment arrived was ‘amazement’ might be pushing it a bit, but all you do is drop the Cafe Express Hot Chocolate K-Cup® pack into your Keurig® system, hit the flashing blue light and seconds later, you’re in chocolate heaven.

Mine’s a hot chocolate, please!

Mine’s a hot chocolate, please!

Don’t add milk, or sugar, just drink it as it comes fresh from your Keurig®.

I like mine brewed on the ‘small’ setting, – that’s it in the picture, I’m drinking it as I write… :-))

In retrospect, ‘amazement’ really was the reaction. It didn’t seem possible that so much milky chocolatey silkiness could be crammed into one tiny K-Cup® pack.

You really do have to try it to believe it.

Meanwhile, to put you in the mood, here’s some of our favourite chocolatey quotations!


‘Chocolate, men, coffee – some things are better rich.’ (Anon.)

Can’t argue with that now, can you?


‘There are four basic food groups, milk chocolate, dark chocolate, white chocolate, and chocolate truffles.’ (Anon.)

This is nearly true; shame Mr Anon neglected to mention ‘cake’.


‘Chemically speaking, chocolate really is the world’s perfect food.’ (Michael Levine)

Keep this quote in your locker. You never know when it might come in handy.

Chocolate causes certain endocrine glands to secrete hormones that affect your feelings and behavior by making you happy. Therefore, it counteracts depression, in turn reducing the stress of depression. Your stress-free life helps you maintain a youthful disposition, both physically and mentally. So, consume lots of chocolate!’ (Elaine Sherman)

I discovered this one too late – you may still have time.


‘…the taste of chocolate is a sensual pleasure in itself, existing in the same world as sex… For myself, I can enjoy the wicked pleasure of chocolate…entirely by myself. Furtiveness makes it better.’ (Dr. Ruth)

Ooh! Matron!


‘There isn’t always sex, but there is always chocolate.’ (Michael Lipsey)

Help us to help you: there will always be chocolate ONLY if you order it. And finally, a poke in the proverbial eye…


‘Strength is the capacity to break a chocolate bar into four pieces with your bare hands — and then eat just one of the pieces.’ (Judith Viorst)


Don’t delay! Order chocolate today!




Keurig®: When Only The Best Will Do…

Case Study: Delegate Coffee Service, The Quebec Government Office in London, 59 Pall Mall


You could hardly imagine a more historic locale.

Pall Mall, London; across the road from our destination is St. James’s Palace. The palace – London’s oldest – was commissioned by Henry VIII on the site of a former leper hospital dedicated to St. James the Less, from which the palace and its nearby park take their names.

Oath of allegiance? Bob Norton, not tired, but flagging!

Oath of allegiance? Bob Norton, not tired, but flagging!

St. James’s Palace was constructed between 1531 and 1536. Two of Henry VIII’s children died here; Elizabeth I was said to have spent the night here while waiting for the Spanish Armada to sail up the channel. Charles I slept rather less soundly— here was his final resting place prior to his execution… Oliver Cromwell then took over the palace and turned it into barracks, before Charles II reclaimed the site and then laid out St James’s Park.

And yet, amidst this quintessentially British scene, a foreign flag flies. You may not recognise it: this is the flag of the predominantly French speaking Canadian province of Quebec and it flutters proudly above its London ‘embassy’.

As the second largest province of Canada by area, and its most populous, the question of independence for Quebec has been raised repeatedly. Indeed, Parti Québécois held referendums in 1980 and again in 1995. Each time, the electorate voted against independence, on the latter occasion by a very, very narrow margin. In 2006, the House of Commons Of Canada passed a symbolic motion recognising the Québécois as a nation within a united Canada.DSC_1833-300x198

Be that as it may: what’s for sure is that visiting businessmen from Quebec avail themselves of the embassy’s facilities to conduct meeting with British customers. Here’s where they come, quite literally, to fly the flag.

Our first encounter with the Quebec Embassy was as delegates at a training session hosted by the people from Keurig Green Mountain, Inc.. We got talking, as you do, with Isobel, whose job is to coordinate meetings, many of which accommodate up to 50 people. Even as we enjoyed a freshly-brewed coffee from a K-Cup® pack, Isobel told us that providing hot drinks for visitors was something of a problem.

Do you want sugar with your Earl Grey?

Do you want sugar with your Earl Grey?

One thing led to another and soon we’d agreed that we would provide a coffee service to the embassy whenever it was needed, be it for half a dozen people or for a full house. That’s why we’re back today. We’ll use Keurig® system and K-Cup® packs. We’ve brought all the required equipment with us, we’ll provide the service and then leave, taking all our brewing paraphernalia with us..

As that annoying TV meerkat would doubtless say: ‘Simples!’

Frankly, that’s the beauty of the Keurig® system. The K140 brewer – the machine currently available for a free workplace trial, incidentally – is lightweight, it doesn’t need to be plumbed in. It’s compact, it’s smart and most important of all, it brews beverages of the highest quality.

With Keurig®, a coffee service is a delight to deliver and, what’s more, it’s a great opportunity for us to encourage people to experience Keurig® ‘hands on’. However, for the Québécois themselves, it’s a poignant reminder of home, where Keurig® systems are virtually ubiquitous.

Needless to say, in an Embassy, the credentials of a nation are at stake, every time a visitor crosses the threshold. Poor quality refreshments aren’t an option; but with Keurig®, we’ve proved that providing the best beverage experience needn’t involve expensive machines, expensive expertise or even a dedicated space.

Fill it up, plug it in, away you go; hassle free, idiot proof, quality guaranteed. That’s the Keurig® system in a nutshell. Not for nothing do they say ‘real coffee, real choice, real easy’.

Don’t delay: sign up now, using our Contact page, for your ‘Free Trial’ and find out for yourself just what all the Keurig fuss is about. You’ll be pleased that you did…



A Big Cheer For Thea!


No sooner had Thea Cavanagh joined us as Sales Admin for Keurig® than she was ‘ thrown in at the deep end’ on our stand at Olympia.

Fortunately, since her arrival at Seymour Valentine, she’s been picking things up very quickly and fitting in really well. With Nic, Cevat and Bob already in place, we’re sure that Thea is the final piece in the jigsaw that creates ‘A Great Team.’

Hotelympia – ‘the deep end’.

Hotelympia – ‘the deep end’.

‘Thea approached us in rather a strange way’, Bob said. ‘On her own initiative, she sent an e-mail to ‘info@’, expressing an interest in becoming an apprentice. She was in the right age range for the apprenticeship scheme, but she had one weapon in her armoury that ruled her out – a university degree.’

Cevat looked at Thea’s CV nevertheless and said ‘we need to interview this girl.’ It turned out that Thea was a recent arrival from the north, whose boyfriend’s job move to Essex had forced her to put her own career on hold; until now…

‘Nic met her to conduct an interview and her evaluation was simple: she said ‘Thea’s the dream candidate for the role’’, Bob said. ‘How lucky were we there?!’

So, we gave a big cheer for Thea, (so to speak).

We’re already availing ourselves of Thea’s specialist skills by having her re-brand our presentations and write any copy we might need, as well as getting her out of the office to meet our customers and get a feel for the job we do.

We hope you’ll join us in wishing Thea a long, happy and fruitful career at Seymour Valentine.

(Big) cheers!


Join Us At Hotelympia!

Hotelympia, one of the UK’s most influential trade shows will take centre stage at London’s Excel Centre from 28 April to 1 May, and Seymour Valentine will be there with Keurig, Lavazza and Nestle.

To get the Keurig ball rolling in the UK, all visitors to our stand, 4816, will be offered a free workplace Keurig trial. So make sure you visit stand 4816 to see (and to taste!) for yourself what all the fuss is about…

Brand Of The Year…

Hotelympia, the UK’s largest foodservice and hospitality exhibition, is widely considered to be the most effective platform to reach senior buyers from across the industry. That’s why it’s been chosen as Keurig’s debut event in the UK! Hotelympia will be the first opportunity for the foodservice and hospitality trade to get its hands on the system recently voted ‘Brand of the Year’ – for the third consecutive year – in the ‘Single Serve Coffee Maker’ category of the U.S. 2014 Harris Poll EquiTrend® Equity Study.

Don’t forget: visit Seymour Valentine on Stand 4816 at Hotelympia to arrange you free Keurig workplace trial!

Claim Your Free Workplace Keurig Trial Now!

North America’s Number One…

As you’ve probably read already, Seymour Valentine was recently appointed Master Distributor in the UK for North America’s No.1 Single Serve Brewing System, ‘Keurig®; together with the brand’s patented ‘K-CupTM’ product pods.

A typical Keurig brewer / K-Cup set up

A typical Keurig brewer / K-Cup set up

FREE Workplace Trial…

Enjoy the Keurig experience for yourself, thanks to our free workplace trial!

That’s right: we’ll provide a brewer and a selection of K-cup pods so you and your colleagues can take a taste test at work.

To claim your free Keurig trial, please contact us using this form. Thanks!


We Partner The World’s Largest Purchaser of Fair Trade Coffee

Pictured: Gérard Geoffrion; President, International Business Development, GMCR, and Cevat Riza sign on the dotted line…

London, 14 February 2014: Seymour Valentine has signed a Master Distributor agreement for the UK with Green Mountain Coffee Roasters in respect of the North American company’s revolutionary Keurig® brewers – together with the pick of its unparalleled beverage portfolio of more than 300 High Street brands.

Seymour Valentine’s colleagues in the Wise Vending Group have signed distributor agreements, ensuring that Keurig® products will be available nationally.

The deals were sealed at the iconic Arts Club in Mayfair and although the launch has been set for 14 February, the first orders have been placed and the first deals have been done: Duff & Phelps, a leading global financial advisory and investment banking firm, which is based in The Shard and is a client of Seymour Valentine, will become the first UK corporate adopter of the Keurig® system.

The creation of a UK hub for the best selling KCupTM and Keurig® Brewer was a protracted process; in fact Seymour Valentine MD Cevat Riza first mooted the idea some 10 years ago and he is ‘thrilled that this exciting deal has now been concluded.’

‘We’re delighted that the company has decided to partner with Wise Group to bring the benefits of this unique beverage system to UK users.’ Cevat Riza

‘As a leader in specialty coffee and single serve beverages with its innovative Keurig® brewing technology, Green Mountain Coffee Roasters is recognized for its award-winning coffees, Keurig® Brewing systems, and socially responsible business practices’, Cevat said. ‘GMCR supports local and global communities by investing in sustainably grown coffee and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. We’re delighted that the company has decided to partner with Wise Group to bring the benefits of this unique beverage system to UK users.’

As the leading single serve brewer brand in North America, Keurig® has gained a strong and passionate following among consumers that enabled the company to open its first retail Keurig® store, in Burlington, Massachusetts, in November 2013.

‘2014 will be an exciting year for all of us as we are preparing for what will be an exciting partnership’, said Gérard Geoffrion; President, International Business Development, GMCR. ‘Much has happened to get Keurig UK ready for this launch: we have created our legal entity, our supply chain support networks, information technology and trade marketing tools, UK digital/Web, and our UK office. We are delighted to have concluded a distribution agreement with Seymour Valentine and we’re anticipating a successful future for Keurig® in the UK.’