‘The Junction’, Bournemouth YMCA’s Health and Fitness Complex, has extended its vending contract with us for a further three years.
They say that you should start a new year just the same way you intend to carry it on, so we’re delighted that our first post of 2015 is about Seymour Valentine retaining a much-valued client.
We’ve extended our contract with ‘The Junction’, Bournemouth YMCA’s Health and Fitness Complex in Bournemouth, for three more years – meaning that we’ll be the incumbent supplier throughout an eagerly awaited period of refurbishment, which will herald a significant expansion of the venue’s vending operation.
‘With an investment going into the centre totalling over £400,000 we needed a supplier that would offer us a resource of support and professionalism. Seymour Valentine ticked all the boxes and on top of that, the company’s willingness to invest in improving both our vending services and our break-time areas put it firmly in place as our preferred supplier’, said Martin Stockley, Leisure, Health & Fitness Manager. ‘I’m delighted to be working with Seymour Valentine going into this major upgrade and beyond’, he said.
Bob, Nicola and the team will now begin to implement the exciting expansion plans. ‘We’re delighted that The Junction has decided to renew its vending contract with us, it’s the best possible way to ring in the New Year!’ Bob said. ‘We’re really pleased that we can continue to serve our client and its customers for the next three years and we’re looking forward to playing a significant role in the refurbishment program. Vending at The Junction has the potential to make an even greater contribution to the centre and that will be our goal as we take the service to the next level.’
When the Keurig® Brewing System first arrived in the UK, the majority of ‘early adopters’ were North American ex-pats, delighted to recapture ‘the true taste of home.’ However, us Brits are quick to recognise a good thing when we see it and these days, the style, the simplicity; the breadth of choice and the quality of Keurig® is making an indelible mark in British culture, both at home and at work.
Take Swagger & Jacks for example. Here’s a business that’s in tune with the zeitgeist, if ever there was one. You see, beards are back: male fashionistas are sporting facial hair once more and not just George Michael-style stubble, either: not since Victorian times have men spent so much time, effort (and hard cash) in growing, styling and grooming their beards and it’s upon this connection, with our ‘quintessentially British’ past, that Swagger & Jacks is building its business and its reputation.
‘We’ve recreated a traditional English barber’s shop’, said Swagger & Jacks Mark Young, ‘with the atmosphere of a gentleman’s club.’ It’s an atmosphere that is not solely the result of discerning shop fitting and design: on the contrary, it’s the company’s service, the way it cares for its customers, that affords Swagger & Jacks patrons some respite from the ill-mannered and impersonal demands of high-tempo contemporary living. It’s an oasis of indulgence in a desert of duty.
‘It’s all about the quality of the experience’, Mark said. ‘In our original barber’s shop, we employed a full-time barista, which was great; but it was very labour intensive. We wanted to offer a product of similar quality that was far simpler to deliver.’
Swagger & Jacks began an exhaustive process of investigation; aimed at identifying the best possible hot drinks offer to add value to the customer experience. At the culmination of the process, one option stood head and shoulders above the rest: Keurig®.
‘The quality of the drinks is excellent’, Mark said, ‘and there are other advantages too: because the system uses K-Cup® packs, customers can choose from a wide selection of coffees and teas. Because of this, there is no wastage. The Keurig® brewer is simplicity itself to maintain and to keep clean. Likewise, it’s easy to keep the brewing area clean and tidy, too. What’s more, we enjoy a very high level of support from Seymour Valentine, the company that distributes the Keurig®system. The company understood immediately what we are trying to achieve and they worked hard to give us the solution we needed.’
‘We’re delighted that Swagger & Jacks have taken to the Keurig® system so enthusiastically’, said Seymour Valentine Director Bob Norton. ‘This is a company that is successful because it refuses to compromise where the quality of the customer experience is concerned, so their endorsement of Keurig® is an important feather in the brand’s cap.’
Sadly, when it comes to trying-out the Swagger & Jacks experience, (and what man wouldn’t?) the odds are that most of our readers will be out of luck. It’s early days for the company: Swagger & Jacks Gentleman’s Grooming Barbershop is based in Norwich. Its flagship emporium is a blend of vintage men’s barbershop design, with a contemporary British style, which invites customers of all ages to enjoy relaxing and luxurious surroundings, with quality of service at the heart of the experience.
‘We provide the highest quality men’s haircuts, traditional cut throat shaves with hot towels, beard shaping and design, and hair colouring services specifically designed for today’s modern gentlemen’ Mark said. ‘The Team at Swagger & Jacks has a wealth of barbering experience and they’re all members of the British Barbers Association.’
The chances are that there won’t be a Swagger and Jacks opening near you any time soon. ‘We’ve looked at the possibility of franchising’ Mark said, ‘and although it might be a good way of growing the business, it’s more important to us to maintain our quality of service; so we prefer that people opening a new Swagger & Jacks barbershop have worked with us for some time and are immersed in the way we do things.’
Let’s be clear: when quality is paramount in your customer offer, be sure that you don’t neglect your beverage provision. If attention to detail is an intrinsic part of your business – as it is at Swagger & Jacks – remember the KISS! Rule: ‘Keep It Simple, Stupid!’, or you might say, ‘Keurig® Is Simple, Stupid.’
We’ve gone on and on about how good the coffee in your K-Cup® pack is, so forgive us while we go on and on about it just a little bit more.
Imagine, if you will, that you’re a celebrity chef and you’re at Hotelympia.
Here’s a thought to get you started: There’s not an MD manning his trade stand that wouldn’t give his eye-teeth to talk to you, to have you sample his wares. If, say, you fancied a coffee early doors, before the rush, there’s every brand, brewer, roaster and retailer in the known universe ready to welcome you like the returning hero and ply you with anything you fancy…
That’s why we’re rather pleased to inform you that none other than James Tanner, (that’s him in the picture), chose to kick-start his day with a Keurig® brewed K-Cup® pack on the Seymour Valentine stand. With us.
Not a bad advert for Keurig®‘s great-tasting coffee. We can see it now: ‘Coffee For A Tanner’. That should shift some product! (If you’re of a certain age! Ed.)
So that was nice.
(By the way, take a look at the web site for James’ ‘Tanner’s‘ restaurant in Plymouth. It looks like an absolutely amazing place).
Whichever way you look at it, our first Hotelympia turned out to be a hectic experience. The show was busy, busy busy and we had a rookie in our team on the stand, to boot. (Not literally, of course).
Thea took to it like the proverbial duck to water, (you can read about our newest recruit here) so thankfully no worries at all on that score. The deluge of visitors on the stand was another matter!
Bob Norton seemed pleased with the way things had gone. ‘We’ll potentially do it again because it’s just the right marketplace for Keurig®‘, he said. ‘We drew the crowds with our ‘free trial’ offer and a high proportion of those trials have been converted into contracts, so we can definitely chalk it up as a ‘success’.’
When it comes to Keurig® systems, the North Americans amongst us seem to be one step ahead of the rest – and no wonder.
You see, the Keurig® single cup brewing system was recognized as the “Brand of the Year” in the single serve coffee maker category in the 2014 Harris Poll EquiTrend® Equity Study. That meant that for the third consecutive year, the Keurig® system received the highest ranking in the coffee maker category based on consumers’ perceptions of familiarity, quality and purchase consideration.
‘Ten years ago, there were no Keurig® systems in homes. Just a decade later, we’ve begun to revolutionize the way consumers choose, brew and enjoy hot beverages at home,’ said John Whoriskey, President of US Sales and Marketing for Keurig Green Mountain Inc. . ‘An amazing thing happens when someone is introduced to a Keurig®; they fall in love with our system and almost immediately share that love with their family and friends. Our loyal, passionate fans are what make us the brand that we are today, and it’s because of them that we are truly honored to be recognized once again as the coffee maker Brand of the Year.’
So it’s not surprising that, amongst the first businesses to embrace our Free Trial Offer, there’s an American connection…
‘It’s like having a little piece of home’, said one delighted executive from America’s eastern sea-board, whose job has brought her to the UK. She immediately installed two Keurig® systems in her apartment. ‘I was amazed when I arrived in England to discover you’d never heard of Keurig® because where I come from, it seems like everybody uses them.’
Nicola confirmed that, where there’s a US link, Keurig® has needed no introduction. ‘ We’ve had a lot of enquiries from American companies or companies with senior American staff. Bare Essentials have taken two systems because their CEO knows the product from the states. Avenue Capital Group were in a similar situation and so the brewers went in without any question of a trial’, she said.
We’re hoping to bring you updates from some of our Keurig® early-adopters in the next issue of ‘Vending For FM’s. Meanwhile, here’s a sneak preview: just a couple of the businesses that have been unpacking their brewers over the past few weeks…
*If you haven’t ordered your Keurig® System Free Trial, please click here to leave your details (just type ‘Keurig’ in the ‘message’ box, please).
Or if you prefer, give us a bell on 08454 133 033
Or e-mail us: firstname.lastname@example.org
When was the last time you had a ‘how on earth do they do that?’ moment?
Remember the widget that turned flattish beer into foaming ale? How about oven chips? The England football team in Brazil… (How on earth did they do that?)
Well, here’s your next HOEDTDT? moment, waiting to happen. To say that the reaction in the office when our first shipment arrived was ‘amazement’ might be pushing it a bit, but all you do is drop the Cafe Express Hot Chocolate K-Cup® pack into your Keurig® system, hit the flashing blue light and seconds later, you’re in chocolate heaven.
Don’t add milk, or sugar, just drink it as it comes fresh from your Keurig®.
I like mine brewed on the ‘small’ setting, – that’s it in the picture, I’m drinking it as I write… :-))
In retrospect, ‘amazement’ really was the reaction. It didn’t seem possible that so much milky chocolatey silkiness could be crammed into one tiny K-Cup® pack.
You really do have to try it to believe it.
Meanwhile, to put you in the mood, here’s some of our favourite chocolatey quotations!
‘Chocolate, men, coffee – some things are better rich.’ (Anon.)
Can’t argue with that now, can you?
‘There are four basic food groups, milk chocolate, dark chocolate, white chocolate, and chocolate truffles.’ (Anon.)
This is nearly true; shame Mr Anon neglected to mention ‘cake’.
‘Chemically speaking, chocolate really is the world’s perfect food.’ (Michael Levine)
Keep this quote in your locker. You never know when it might come in handy.
Chocolate causes certain endocrine glands to secrete hormones that affect your feelings and behavior by making you happy. Therefore, it counteracts depression, in turn reducing the stress of depression. Your stress-free life helps you maintain a youthful disposition, both physically and mentally. So, consume lots of chocolate!’ (Elaine Sherman)
I discovered this one too late – you may still have time.
‘…the taste of chocolate is a sensual pleasure in itself, existing in the same world as sex… For myself, I can enjoy the wicked pleasure of chocolate…entirely by myself. Furtiveness makes it better.’ (Dr. Ruth)
‘There isn’t always sex, but there is always chocolate.’ (Michael Lipsey)
Help us to help you: there will always be chocolate ONLY if you order it. And finally, a poke in the proverbial eye…
‘Strength is the capacity to break a chocolate bar into four pieces with your bare hands — and then eat just one of the pieces.’ (Judith Viorst)
Don’t delay! Order chocolate today!
Case Study: Delegate Coffee Service, The Quebec Government Office in London, 59 Pall Mall
You could hardly imagine a more historic locale.
Pall Mall, London; across the road from our destination is St. James’s Palace. The palace – London’s oldest – was commissioned by Henry VIII on the site of a former leper hospital dedicated to St. James the Less, from which the palace and its nearby park take their names.
St. James’s Palace was constructed between 1531 and 1536. Two of Henry VIII’s children died here; Elizabeth I was said to have spent the night here while waiting for the Spanish Armada to sail up the channel. Charles I slept rather less soundly— here was his final resting place prior to his execution… Oliver Cromwell then took over the palace and turned it into barracks, before Charles II reclaimed the site and then laid out St James’s Park.
And yet, amidst this quintessentially British scene, a foreign flag flies. You may not recognise it: this is the flag of the predominantly French speaking Canadian province of Quebec and it flutters proudly above its London ‘embassy’.
As the second largest province of Canada by area, and its most populous, the question of independence for Quebec has been raised repeatedly. Indeed, Parti Québécois held referendums in 1980 and again in 1995. Each time, the electorate voted against independence, on the latter occasion by a very, very narrow margin. In 2006, the House of Commons Of Canada passed a symbolic motion recognising the Québécois as a nation within a united Canada.
Be that as it may: what’s for sure is that visiting businessmen from Quebec avail themselves of the embassy’s facilities to conduct meeting with British customers. Here’s where they come, quite literally, to fly the flag.
Our first encounter with the Quebec Embassy was as delegates at a training session hosted by the people from Keurig Green Mountain, Inc.. We got talking, as you do, with Isobel, whose job is to coordinate meetings, many of which accommodate up to 50 people. Even as we enjoyed a freshly-brewed coffee from a K-Cup® pack, Isobel told us that providing hot drinks for visitors was something of a problem.
One thing led to another and soon we’d agreed that we would provide a coffee service to the embassy whenever it was needed, be it for half a dozen people or for a full house. That’s why we’re back today. We’ll use Keurig® system and K-Cup® packs. We’ve brought all the required equipment with us, we’ll provide the service and then leave, taking all our brewing paraphernalia with us..
As that annoying TV meerkat would doubtless say: ‘Simples!’
Frankly, that’s the beauty of the Keurig® system. The K140 brewer – the machine currently available for a free workplace trial, incidentally – is lightweight, it doesn’t need to be plumbed in. It’s compact, it’s smart and most important of all, it brews beverages of the highest quality.
With Keurig®, a coffee service is a delight to deliver and, what’s more, it’s a great opportunity for us to encourage people to experience Keurig® ‘hands on’. However, for the Québécois themselves, it’s a poignant reminder of home, where Keurig® systems are virtually ubiquitous.
Needless to say, in an Embassy, the credentials of a nation are at stake, every time a visitor crosses the threshold. Poor quality refreshments aren’t an option; but with Keurig®, we’ve proved that providing the best beverage experience needn’t involve expensive machines, expensive expertise or even a dedicated space.
Fill it up, plug it in, away you go; hassle free, idiot proof, quality guaranteed. That’s the Keurig® system in a nutshell. Not for nothing do they say ‘real coffee, real choice, real easy’.
PICTURED: THEA CAVANAGH
No sooner had Thea Cavanagh joined us as Sales Admin for Keurig® than she was ‘ thrown in at the deep end’ on our stand at Olympia.
Fortunately, since her arrival at Seymour Valentine, she’s been picking things up very quickly and fitting in really well. With Nic, Cevat and Bob already in place, we’re sure that Thea is the final piece in the jigsaw that creates ‘A Great Team.’
‘Thea approached us in rather a strange way’, Bob said. ‘On her own initiative, she sent an e-mail to ‘info@’, expressing an interest in becoming an apprentice. She was in the right age range for the apprenticeship scheme, but she had one weapon in her armoury that ruled her out – a university degree.’
Cevat looked at Thea’s CV nevertheless and said ‘we need to interview this girl.’ It turned out that Thea was a recent arrival from the north, whose boyfriend’s job move to Essex had forced her to put her own career on hold; until now…
‘Nic met her to conduct an interview and her evaluation was simple: she said ‘Thea’s the dream candidate for the role’’, Bob said. ‘How lucky were we there?!’
So, we gave a big cheer for Thea, (so to speak).
We’re already availing ourselves of Thea’s specialist skills by having her re-brand our presentations and write any copy we might need, as well as getting her out of the office to meet our customers and get a feel for the job we do.
We hope you’ll join us in wishing Thea a long, happy and fruitful career at Seymour Valentine.
Hotelympia, one of the UK’s most influential trade shows will take centre stage at London’s Excel Centre from 28 April to 1 May, and Seymour Valentine will be there with Keurig, Lavazza and Nestle.
To get the Keurig ball rolling in the UK, all visitors to our stand, 4816, will be offered a free workplace Keurig trial. So make sure you visit stand 4816 to see (and to taste!) for yourself what all the fuss is about…
Brand Of The Year…
Hotelympia, the UK’s largest foodservice and hospitality exhibition, is widely considered to be the most effective platform to reach senior buyers from across the industry. That’s why it’s been chosen as Keurig’s debut event in the UK! Hotelympia will be the first opportunity for the foodservice and hospitality trade to get its hands on the system recently voted ‘Brand of the Year’ – for the third consecutive year – in the ‘Single Serve Coffee Maker’ category of the U.S. 2014 Harris Poll EquiTrend® Equity Study.
Don’t forget: visit Seymour Valentine on Stand 4816 at Hotelympia to arrange you free Keurig workplace trial!